You don’t like “selling.”
You feel pushy. Awkward. Like you’re bothering people.
But what if I told you: You’re not selling anything.
You’re solving a problem they already have.
The Kogelo Lesson
When I wrote that CV, I didn’t pitch. I didn’t say “Buy my service!”
I saw a woman who’d been rejected 12 times—and I fixed the one thing holding her back.
She didn’t buy a CV. She bought hope.
And that’s the difference.
How to Frame Your Offer as a Solution
Instead of: “I write CVs for Ksh 500” Say: “I help job seekers get past the first screening—with a CV that shows their real value.”
Instead of: “I clean phones for Ksh 20” Say: “I help you see clearly again—so you don’t miss important messages.”
People don’t buy services. They buy outcomes, relief, and dignity.
3 Ways to Solve Without Selling
- Lead with empathy, not price
“I know how it feels to apply and hear nothing…”
That builds trust before you mention money. - Share proof, not promises
“Last week, Jane got a job after using my CV.”
Real results > flashy claims. - Make it easy to say yes
“Pay Ksh 200 now, Ksh 300 when you get the job.”
Remove risk. Show you believe in your work.
Selling feels slimy.
Solving feels sacred.
Stop trying to convince people to buy.
Start showing them you understand their struggle—and have a way out.
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Sauti Yako, Pesa Yako.
Empowering Kenyans to take control of their financial future.