“Ksh 500? Nimekupa nafasi tu…”
You’ve heard it. Maybe you’ve even said it. You deliver great work—but charge like you’re doing a favour.
Here’s the truth: Undercharging doesn’t make you humble. It makes you invisible.
But pricing with confidence? That’s how clients take you seriously.
Why You’re Afraid to Raise Your Price
It’s not about greed. It’s about fear:
- “What if they go to someone cheaper?”
- “I’m not ‘qualified’ enough yet.”
- “People will think I’m greedy.”
But here’s what actually happens when you price too low:
- Clients don’t value your work
- You burn out doing more for less
- You attract bargain hunters—not loyal clients
The Kenyan Hustler’s Pricing Formula
Forget complex calculations. Use this simple rule:
Your price = What it costs you to deliver + What your peace is worth + A little room to grow.
Example for a CV writer:
- Time: 1 hour
- Data & phone: Ksh 50
- Your skill & peace: Ksh 450
- Fair price: Ksh 500 (not Ksh 100!)
How to Say Your Price Without Apologizing
Don’t say: “I charge Ksh 800… but I can reduce.”
Do say: “My service is Ksh 800. It includes X, Y, and Z. When would you like to start?”
Confidence isn’t arrogance. It’s clarity.
What If They Say No?
Good.
Not every client is your client. The right ones will say: “Nimeona ubora wako. Nimekubali.”
And they’ll refer others—because they know quality has a price.
You’re not selling hours. You’re selling peace of mind, results, and trust.
Charge like it matters—because it does.
Your work has value. Your time has worth. Your hustle deserves respect.
Start saying your price like you mean it.
—
Sauti Yako, Pesa Yako.
Empowering Kenyans to take control of their financial future.